1989
The Body Shop started campaigning to end animal testing in cosmetics, the first global cosmetics company to do so.
1998
The Body Shop started campaigning to end animal testing in cosmetics, the first global cosmetics company to do so.
2003
Campaigning by The Body Shop and BUAV (British Union for the Abolition of Vivisection, now Cruelty Free International) contributed to a European Union ban on animal testing in cosmetic products.
2009
The European Union implements its ban on animal testing in cosmetic ingredients.
2013
We celebrate history. The sale and import of animal tested products and ingredients is banned, completing the EU ban. Our campaign with Cruelty Free International collects 1 million signatures, influencing significant progress across the world as South Korea, New Zealand and India now have a variety of bans in place. Australia is set to follow with a ban promised by July 2017 as is Taiwan in 2019. Cruelty Free International have trained scientists in Vietnam and are now discussing with Thailand and other governments the possibility of a ban across ASEAN.